Self Serve is a sex-positive alternative to the old-school adult store. We believe sex is healthy and pleasure is good for you.

Self Serve is a guilt-free, shame-free environment for women and men to learn about enhancing relationships and sexual happiness.

Our Albuquerque Shop

Store Hours & Location


Monday – Thursday 10 am – 7 pm
Friday – Saturday 10 am – 8 pm
Sunday 12 pm – 6 pm


Self Serve Toys
3904B Central Ave SE
Albuquerque, NM 87108

¡Tenemos horas bilingës, también!


Shop Online

Self Serve is a woman-owned shop that offers the best reviewed couples sex toys, g-spot toys, strap-on sex toys, bodysafe lubricants, massage oils and more. We are very selective about the items we carry. Enjoy finding your new best friend!




Penis Toys


Sliquid Flavored LubesLubricants

Upcoming Events

Please join us!

Date/Time Event
7:30 pm - 9:00 pm
Mastering the BJ Interactive Skills
Self Serve, Albuquerque NM
5:00 pm - 10:30 pm
Nob Hill Shop and Stroll
Self Serve, Albuquerque NM

On The Self Serve Blog:

Upon leaving Self Serve as owner…

To My Self Serve Family,   It is with pride, joy, […]

Self Serve is Hiring!

Join our small, hardworking team of sex educators! You […]