"Self Serve is a sex positive alternative to the old-school adult store. We believe sex is healthy and pleasure is good for you. "

Self Serve is a guilt-free, shame-free environment for women and men to learn about enhancing relationships and sexual happiness.

Our Albuquerque Shop

Self Serve is a woman-owned sexuality resource center & boutique.  In a culture where sex is sensationalized and unrealistically represented in the media, and silenced in day-to-day life, we offer a space that is frank, honest and friendly. Our compassionate and non-judgmental sex educators give you the space to ask the questions that make other people blush.  Self Serve offers bodysafe adult toys, intimate lubricants, natural skin care, locally-made gifts, books, dvds, classes and private events.  We support healthy sexuality over a lifetime, and hope to help people find more pleasure and joy in life.We offer the finest adult toys, books, skin care products, gourmet chocolate, body treats, erotic videos, accessories and other pleasurable sundries available.

When you walk into Self Serve, you will find yet another cute shop in Nob Hill, Albuquerque … we just happen to sell adult sex toys, too. You’ll be surrounded by informative books, and hip, mod furniture.

You’ll find organic lubricants alongside yummy chocolates; tasteful bachelorette gifts that won’t embarrass your friends or your mom; condoms you won’t find anywhere else in Albuquerque; and cards that are perfect for Valentine’s day… or next Wednesday.


Self Serve is a woman-owned shop that offers the best reviewed couples sex toys, gspot toys, strapon sex toys, bodysafe lubricants, massage oils and more.  We are very selective about the items we carry.  Enjoy finding your new best friend!

Shop Self Serve Toys Online




Penis Toys


Sliquid Flavored LubesLubricants

Upcoming Events

Date/Time Event
7:30 pm - 9:00 pm
Finding Your Inner Dominant
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Sensual Bondage: Rope Work to Enhance Your Sex Life
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Mastering the BJ: Interactive Skills
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Having Fun with BDSM
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Partner Yoga for Hot Sex
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Mastering the BJ: Interactive Skills
Self Serve, Albuquerque NM

On The Self Serve Blog:

Ask Self Serve- What Are Self Serve Classes Like?

Question: What are your classes like and who comes to t […]

Toy Review Tuesday: Frolic Lubricant

New Product: Frolic Lubricant Price: 1.7oz $10.95 | 3.3 […]

Ask Self Serve – Coming Out as Polyamorous

Question: I asked a girl on a date in-person for the fi […]

Take the Self Serve Shame-Free Sex Survey!

Take our shame-free sex survey and be a part of history […]

Toy Review Tuesday: The Everlasting G-Spotter

New Product: The Everlasting G-Spotter Price: $49.95   […]