Self Serve is a sex-positive alternative to the old-school adult store. We believe sex is healthy and pleasure is good for you.

Self Serve is a guilt-free, shame-free environment for women and men to learn about enhancing relationships and sexual happiness.

Our Albuquerque Shop

Store Hours & Location


Monday – Thursday 10 am – 7 pm
Friday – Saturday 10 am – 8 pm
Sunday 12 pm – 6 pm


Self Serve Toys
3904B Central Ave SE
Albuquerque, NM 87108

¡Tenemos horas bilingës, también!


Shop Online

Self Serve is a woman-owned shop that offers the best reviewed couples sex toys, g-spot toys, strap-on sex toys, bodysafe lubricants, massage oils and more. We are very selective about the items we carry. Enjoy finding your new best friend!




Penis Toys


Sliquid Flavored LubesLubricants

Upcoming Events

Please join us!

Date/Time Event
7:30 pm - 9:00 pm
Backdoor Lovin: Anal Pleasure 101
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
Swinging for Seniors
Self Serve, Albuquerque NM
7:00 pm - 9:00 pm
UNM Sex Week: Reid Mihalko's "How to be a Gentleman AND Get Laid"
UNM Sub, Albuquerque NM
7:30 pm - 9:00 pm
Reid Mihalko's "Negotiating Successful Threesomes"
Self Serve, Albuquerque NM
7:30 pm - 9:00 pm
BJs and Beyond with Reid Mihalko
Self Serve, Albuquerque NM
7:30 pm
Interactive Muff Diving
Self Serve, Albuquerque NM

On The Self Serve Blog:

Our Favorite Yes/No/Maybe Lists Available Online

People ask us all the time how they can have better sex […]

Toy Review Tuesday: Semilino Rechargeable Vibe

Reid Mihalko returns to Self Serve!

Monday, September 29th | How to be a Gentleman AND get […]

Ask Self Serve: What’s the Deal with BV?

Q. What is bacterial vaginosis? It’s a big problem for […]

A Customer Tells Their Experience in our Interactive BlowJob Skills Class

If you’ve ever wondered what a Self Serve class i […]