What We Mean by Resource Center

Self Serve prides itself on being a sex shop, and so much more. We’re a community hub of information about sex, relationships, gender, sexuality, toys, health, kink, consent, body positivity, consensual non-monogamy and more! We’ve been working hard over the last year to compile a community resource collection  and make then into usable info sheets. […]

Take Our Customer Satisfaction and Marketing Survey!

We’re super invested in this 10-year long relationship that is Self Serve and Albuquerque. And just like any good relationship, regular check-ins are good for relationship health and growth. Help us serve you better, by taking our brief survey. If you take this 3 question survey you get… 1) A promo code for a 10% […]

Self Serve’s New Medical Referral Program

           Over the last 9 years, we’ve built relationships with dozens of health care providers around New Mexico. Now we’re ready to take those relationships to the next level to help serve our communities better together. Currently we have a wide variety of health care providers who refer their patients to […]

Masturbation Month Sale

Celebrate masturbation month responsibly with our BOGO 1/2 off all vibrators until May 31st  

Masturbation Month Sale!

Sexual Assault Awareness Month Free Class

Self Serve is passionate about providing resources and support for survivors of sexual assault. We’re hosting a free class on Thursday April 28th “Sex and Self Love for Survivors” Self Serve is working with Sera Miles to provide a free class for survivors and their partners. “Sex and Self Love for Survivors” offers participants a […]

Self Serve Featured in Curve Magazine!

Self Serve is proud to be featured in Curve Magazine. Check out the lovely write up here, or read a portion of it below. Curve is a nationally read, best-selling magazine and online site. It feels incredible to receive national recognition for our efforts. And of course, having community support is what helps us do our […]

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Self Serve Toys in Albuquerque Business First

Self Serve was featured in Albuquerque Business First when we first opened, and now, almost 10 years later, we were named one of New Mexico’s top LGBT-owned businesses. Sometimes media outlets are hesitant to cover Self Serve because we sell sex toys, teach sex ed classes, and talk about sex openly, honestly and without shame. […]

A Peek Into Self Serve Classes

One question we get a lot at Self Serve is “What are your classes like?” We’ve had hundreds of people come to our classes and we see and hear a common theme: before they come to a class, people are nervous and unsure of what to expect. But by the time they leave, they are […]

Alternative Valentines Guide 2016!

It’s that time of the year again!  Whether you’re loving your LTR, stoked about being single, or anything in between, Self Serve wants to help you have your best Valentine’s Day yet!  Read on for awesome upcoming events in ABQ. FRIDAY FEB. 5TH Love Stinks Art Opening If this Valentine’s Day finds you feeling less […]

Sexuality Conference Comes to Albuquerque in November: The Society for the Scientific Study of Sexuality

The 2015 SSSS conference is happening in Albuquerque this year! That means tons of sex scientists and researchers will be in town geeking out on sex. “The 2015 SSSS Conference is seeking to be challenged by emerging and innovative research and practice from researchers, educators, and clinicians from a diversity of fields pushing the boundaries […]

Celebrate with Self Serve During Albuquerque Pride!

Pride is one of our favorite events of the year because we get to celebrate the amazing, beautiful people in the Albuquerque community who identify as lesbian, gay, bisexual, transgender, queer/questioning, intersex and asexual. Self Serve is so blessed to be a part of that community and we love to give back to community members […]

Self Serve’s 2015 Alternative Valentines Guide!

Valentine’s day is almost upon us. Whether the holiday makes you feel weak in the knees or green around the gills, Self Serve wants to help you make the most of it by cluing you in to all the hippest happenings in Burque this week! Read on for some creative ideas about how to make […]

A Customer Tells Their Experience in our Interactive BlowJob Skills Class

If you’ve ever wondered what a Self Serve class is like, check out this account that a customer published on her blog! If you want to sign up for an upcoming class, click here. Since I spend summers alone in Santa Fe, NM, I often look for things to do by myself. Alone but not […]

Summerfest 2014: Food, Music and a Self Serve Sale

On Saturday July 19th Self Serve is having a huge store-wide sale: 15% off the entire store!  Mark your calendars for a day of summer fun in the sun!     We’re having a sale to celebrate Summerfest, which is when Central Avenue (Route 66) is closed to vehicle traffic. That means you get to walk […]

Ask Self Serve- What Are Self Serve Classes Like?

Question: What are your classes like and who comes to them? Are they just for couples or can single people attend? — Answer: Part of Self Serve’s mission is to offer adults sex education they find engaging, shame-free, frank and fun. We teach topics ranging from oral sex, BDSM, and polyamorous lifestyles to sex and […]

Self Serve’s Alternative Albuquerque Valentines Guide

Whether you love it or hate it – Self Serve wants you to have the most fulfilling Valentines, even if that means not celebrating it!       It’s our annual tradition to put together a guide for the month of February that finds cool events to celebrate love, self love, sex and masturbation.   […]

Respect ABQ Women Conversation @ Self Serve

Join Self Serve, Young Women United and Respect ABQ Women for a discussion on the Nov. 19th ballot measure that is designed to limit access to safe and legal abortion in Albuquerque. Find out what you can do to help defeat it!   Self Serve will host a gathering on Oct. 9th at 7:30 pm to […]