What We Mean by Resource Center

Self Serve prides itself on being a sex shop, and so much more. We’re a community hub of information about sex, relationships, gender, sexuality, toys, health, kink, consent, body positivity, consensual non-monogamy and more! We’ve been working hard over the last year to compile a community resource collection  and make then into usable info sheets. […]

Take Our Customer Satisfaction and Marketing Survey!

We’re super invested in this 10-year long relationship that is Self Serve and Albuquerque. And just like any good relationship, regular check-ins are good for relationship health and growth. Help us serve you better, by taking our brief survey. If you take this 3 question survey you get… 1) A promo code for a 10% […]

Self Serve’s New Medical Referral Program

           Over the last 9 years, we’ve built relationships with dozens of health care providers around New Mexico. Now we’re ready to take those relationships to the next level to help serve our communities better together. Currently we have a wide variety of health care providers who refer their patients to […]

Masturbation Month Sale!

Win a $200 Gift Card as We Celebrate 9 Years as the Best Adult Shop

    As a way of saying thank you for voting us the Best Adult Store for the Weekly Alibi’s Best of Burque 9 years in a row, we’re giving away a $200 gift card at the end of April! The contest goes until 12am on April 30th. The person who refers us the most new customers wins […]

Sexual Assault Awareness Month Free Class

Self Serve is passionate about providing resources and support for survivors of sexual assault. We’re hosting a free class on Thursday April 28th “Sex and Self Love for Survivors” Self Serve is working with Sera Miles to provide a free class for survivors and their partners. “Sex and Self Love for Survivors” offers participants a […]

In Defense of SexUality Week… Again

*Content note: sound clips contain discussion of abortion, suicide, gender essentialism and homophobia * SexUality Week is in the news again, but this time, it’s an anti-abortion student group that has created a week of events called the “Real Sex Week”. They’re advertising it as the third annual sex week, though this is the first event produced by […]

Self Serve Featured in Curve Magazine!

Self Serve is proud to be featured in Curve Magazine. Check out the lovely write up here, or read a portion of it below. Curve is a nationally read, best-selling magazine and online site. It feels incredible to receive national recognition for our efforts. And of course, having community support is what helps us do our […]

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Self Serve Toys in Albuquerque Business First

Self Serve was featured in Albuquerque Business First when we first opened, and now, almost 10 years later, we were named one of New Mexico’s top LGBT-owned businesses. Sometimes media outlets are hesitant to cover Self Serve because we sell sex toys, teach sex ed classes, and talk about sex openly, honestly and without shame. […]

A Peek Into Self Serve Classes

One question we get a lot at Self Serve is “What are your classes like?” We’ve had hundreds of people come to our classes and we see and hear a common theme: before they come to a class, people are nervous and unsure of what to expect. But by the time they leave, they are […]

Alternative Valentines Guide 2016!

It’s that time of the year again!  Whether you’re loving your LTR, stoked about being single, or anything in between, Self Serve wants to help you have your best Valentine’s Day yet!  Read on for awesome upcoming events in ABQ. FRIDAY FEB. 5TH Love Stinks Art Opening If this Valentine’s Day finds you feeling less […]

Self Serve is a Superhero Sex Shop!

We were honored to be included in the list of superhero sex shops compiled by the Redhead Bedhead and Ashley Manta. Check out the full post here, but here’s a preview of the impression we made on Ashley and the Redhead Bedhead. While driving from Philadelphia to Los Angeles back in August, I had the […]

Sexuality Conference Comes to Albuquerque in November: The Society for the Scientific Study of Sexuality

The 2015 SSSS conference is happening in Albuquerque this year! That means tons of sex scientists and researchers will be in town geeking out on sex. “The 2015 SSSS Conference is seeking to be challenged by emerging and innovative research and practice from researchers, educators, and clinicians from a diversity of fields pushing the boundaries […]

What’s New at Self Serve?  A lot!

Summer has brought so many new and exciting things to Self Serve!  Read on for an exclusive peek into the shiny new things that await you here at the store. New Toys! The Eroscillator The Eroscillator is a powerful, one-of-a-kind toy that oscillates instead of vibrating.  This delightfully unique sensation is gentle and intense at […]

SUMMERFEST 2015! One Day Sale!

Join us for the biggest day in Nob Hill all summer! We’re offering a Buy One Get One Half Off ALL Vibrators sale! One day only! Self Serve will be open late until 10 pm. *Central will be closed to car traffic, so use surrounding streets to get here. You can park along the surrounding […]

Self Serve’s Sex Tip Competition

Do you have some amazing bedroom moves you grace the world with? Share the love! Self Serve is on a mission to help people be better lovers, have more bedroom confidence and enjoy more pleasure! If you have stunning sex tips and moves, we would love to hear them so we can compile all this […]

Diversity and Representation in Sex Education

The field of sex education has seen an uptick in discussion around the topic of representation of people of color in the industry. A few organizations, such as the Women of Color Sexual Health Network and LTASEX, are working to create community and structure to empower sex positive professionals of color to have a stronger […]

Self Serve’s 2015 Alternative Valentines Guide!

Valentine’s day is almost upon us. Whether the holiday makes you feel weak in the knees or green around the gills, Self Serve wants to help you make the most of it by cluing you in to all the hippest happenings in Burque this week! Read on for some creative ideas about how to make […]