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We're re-opening for covid safe in-store shopping in July 2021!

Join us for a different sale every week of May to celebrate Masturbation Month Responsibly.

Every Monday Self Serve will donate 10% of our sales to ABQ Mutual Aid. We believe in the power of mutual aid and community support. 

This year has been a wild ride, now you can find something fun to end 2020 with a bang.

We’re offering curbside pickup for online & phone orders Wednesday - Friday from 3pm - 6pm and Saturday -  Sunday 1pm - 4pm. We've decided to keep our storefront closed...

Shop with pleasure in mind with 20% off all vibrators on Cyber Monday.

Self Serve is still here for you and we are prioritizing the safety of our staff and community through our safety protocols for supporting our work and outreach under the...

People ask us all the time how they can have better sex, spice it up, or try something new. The answer is almost always communication! But telling people "You need to...

Don't have a favorite condom? Not sure how to find one that's... a good fit? Read about condom measurements and how to measure yourself so you can make more informed...

Electrical play with a violet wand can be super fun!  It is also a serious undertaking and one that you should research thoroughly before the sparks fly!  Here are the...

We offer individual, couples & group private shopping with one of our trained sex educators - all from the privacy of your home!

These 10 products gave people a lot of joy in 2018. See what you're missing!