Happy Pride Month!

It’s That Time of the Year!

Pride Month and Buy One, Get One Half Off All Sex Toys at our store.


June is a lovely month, one of our favorites for many reasons. First off, it’s Pride month! Pride is a time to celebrate our sexual and gender diversity in a positive, affirming way that lets LGBTQ and straight folks know that sexual orientation, gender identity and expression are healthy and part of life.  It’s great to be out and show the world your true colors! During LGBTQ Pride we remember the reasons for celebration and we honor those who still suffer bullying and discrimination simply because of who they are or who they love.


We’re celebrating this joyous month by hosting our biggest sale of the year, including a buy one get one half off all sex toys* sale and a huge 50% off sale. For example, when you buy our best selling vibrator, the JimmyJane Form 2, you can get the sleek and sexy Mimi rechargeable vibrator for only $40!! The sale is from June 12th – June 26th. If you want to order online and take advantage of the sale, call us at 505 265 5815 and we can do a phone order. Click here to start shopping!


Join us for our biggest Pride Party yet!

Every year Self Serve hosts a Pride Parade party and this year we’re going big. We’ll host an outdoor party in front of our shop with food, refreshments and DJ Tiph Hunter for your listening pleasure. We also have tons of fun Pride gear if you are feeling festive.  Look for the big tent and come join us!  Our store will open at 9 am, so bring your chairs, hats, sunscreen, water and PRIDE and we’ll see you then!

*This sale excludes BDSM gear and harnesses.