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Threeway Class Discount! Tristan Taormino & Reid Mihalko at Self Serve

Learn more sex things, get free sex toys! We’re so excited to welcome sex educators Tristan Taormino and Reid Mihalko to teach at Self Serve in November. We’re offering a $20 Self Serve gift card to anyone who signs up for all three classes! The classes are: Anal Sex for Everyone – w/ Tristan Taormino […]

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Cathy Vartuli Comes to Teach “Sex for the Shy & Awkward” & a Cuddle Party!

We are incredibly honored to have Cathy Vartuli of the Intimacy Dojo and Thriving Now is teaching two classes on October 14th and 15th! Read below for all the juicy topics Cathy will be teaching on. Cathy Vartuli is a PhD Engineer by day and a relationship coach by night. Cathy is a sex positive […]

Resource Guides

What We Mean by Resource Center

Self Serve prides itself on being a sex shop, and so much more. We’re a community hub of information about sex, relationships, gender, sexuality, toys, health, kink, consent, body positivity, consensual non-monogamy and more! We’ve been working hard over the last year to compile a community resource collection  and make then into usable info sheets. […]

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Curious About Our Classes? Now They’re Online!

Coming into a class can be daunting or impossible if you live far away. Now we offer one of our most popular classes online “Mastering the BJ: Interactive Skills”! That means you can enjoy our inclusive, body positive sex ed from your own home! The class is compatible with your tablet, smartphone and laptop computer. […]

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Take Our Customer Satisfaction and Marketing Survey!

We’re super invested in this 10-year long relationship that is Self Serve and Albuquerque. And just like any good relationship, regular check-ins are good for relationship health and growth. Help us serve you better, by taking our brief survey. If you take this 3 question survey you get… 1) A promo code for a 10% […]

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Self Serve’s New Medical Referral Program

           Over the last 9 years, we’ve built relationships with dozens of health care providers around New Mexico. Now we’re ready to take those relationships to the next level to help serve our communities better together. Currently we have a wide variety of health care providers who refer their patients to […]

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Masturbation Month Sale

Celebrate masturbation month responsibly with our BOGO 1/2 off all vibrators until May 31st  

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Win a $200 Gift Card as We Celebrate 9 Years as the Best Adult Shop

    As a way of saying thank you for voting us the Best Adult Store for the Weekly Alibi’s Best of Burque 9 years in a row, we’re giving away a $200 gift card at the end of April! The contest goes until 12am on April 30th. The person who refers us the most new customers wins […]

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Sexual Assault Awareness Month Free Class

Self Serve is passionate about providing resources and support for survivors of sexual assault. We’re hosting a free class on Thursday April 28th “Sex and Self Love for Survivors” Self Serve is working with Sera Miles to provide a free class for survivors and their partners. “Sex and Self Love for Survivors” offers participants a […]

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In Defense of SexUality Week… Again

*Content note: sound clips contain discussion of abortion, suicide, gender essentialism and homophobia * SexUality Week is in the news again, but this time, it’s an anti-abortion student group that has created a week of events called the “Real Sex Week”. They’re advertising it as the third annual sex week, though this is the first event produced by […]

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Self Serve Featured in Curve Magazine!

Self Serve is proud to be featured in Curve Magazine. Check out the lovely write up here, or read a portion of it below. Curve is a nationally read, best-selling magazine and online site. It feels incredible to receive national recognition for our efforts. And of course, having community support is what helps us do our […]

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Self Serve Toys in Albuquerque Business First

Self Serve was featured in Albuquerque Business First when we first opened, and now, almost 10 years later, we were named one of New Mexico’s top LGBT-owned businesses. Sometimes media outlets are hesitant to cover Self Serve because we sell sex toys, teach sex ed classes, and talk about sex openly, honestly and without shame. […]

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A Peek Into Self Serve Classes

One question we get a lot at Self Serve is “What are your classes like?” We’ve had hundreds of people come to our classes and we see and hear a common theme: before they come to a class, people are nervous and unsure of what to expect. But by the time they leave, they are […]

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Alternative Valentines Guide 2016!

It’s that time of the year again!  Whether you’re loving your LTR, stoked about being single, or anything in between, Self Serve wants to help you have your best Valentine’s Day yet!  Read on for awesome upcoming events in ABQ. FRIDAY FEB. 5TH Love Stinks Art Opening If this Valentine’s Day finds you feeling less […]

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Self Serve is a Superhero Sex Shop!

We were honored to be included in the list of superhero sex shops compiled by the Redhead Bedhead and Ashley Manta. Check out the full post here, but here’s a preview of the impression we made on Ashley and the Redhead Bedhead. While driving from Philadelphia to Los Angeles back in August, I had the […]

Self Serve’s 9th Birthday Party! Free Vibe W/ Any Purchase

Participate in our social media contest and you’re entered to win one of three prize packs filled with independent porn, sex toys, lube and more! Use promo code HAPPYBIRTHDAY in the comments of your order and we’ll ship you your free vibrator!

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Sexuality Conference Comes to Albuquerque in November: The Society for the Scientific Study of Sexuality

The 2015 SSSS conference is happening in Albuquerque this year! That means tons of sex scientists and researchers will be in town geeking out on sex. “The 2015 SSSS Conference is seeking to be challenged by emerging and innovative research and practice from researchers, educators, and clinicians from a diversity of fields pushing the boundaries […]